|Pictured: Heidi Gosman|
At the Westbourne Grove boutique, pre-tanning sessions are offered at the in-store salon. The heidi klein swim and beachwear collection is also available at many other department stores, boutiques and resort locations across the world. They have many of the things that customers need in order to get ready for a wonderful holiday.
Have a look at this recent photo shoot of the Resort - Summer 2014 collection by videographer Jonathan Glynn-Smith, and featuring top model Le Call.
Without further ado, here is my interview with designer and co-owner of heidi klein, Heidi Gosman. She gives us some background on the brand and tells us where her inspiration comes from.
What was your inspiration in creating your swimwear collection? Are you inspired by your travels or perhaps things in nature?
The inspiration for our one-stop beach shop came when my business partner Penny Klein and I were out shopping for swimwear in winter. We noticed that department stores don’t stock much swimwear out of season. So, we opened our first shop in Chelsea in 2002 and the Notting Hill store a few years later.
The inspiration for each story in the collections comes from our travels to beautiful places around the world, and also for those places we have yet to visit. Also, for fit and styles much of our feedback comes from our customers in the stores. Our customers are our best focus groups, so we always listen to them to find out what is working, and what is not.
What can women expect from your SS14 collection?
The current SS14 collection embraces a modern twist feel this season, with sharp contrasts and bold colour harmonies running across both swim and cover ups. Geometric patterns flatter the female form suggesting dimensions and textures, earth tones are timelessly elegant whilst the mix and match swimwear lifts the collection with playful candy colours. The key geographical trend of the season is represented with luxury fabrics in restrained colours seen in the urban opulence of the steel grey VAMIZI. The fashion forward BELIZE with its clever geometric print sits perfectly with the chic mix of black and white in the CAP d’AIL and MONTEROSSO ranges. Exotic prints featuring feathers and animal skins are ever present this season, from the rich chocolate snake print of PERSIA to the shimmering jewelled topaz print of JUMBY BAY. The digital feather printed CAICOS with wood hardware is inspired by nature, whilst the intricate boho crochet of SEVILLE is a perfect foil to tanned skin. The vibrant brilliance of RIO DE JANEIRO perfectly sums up the energy of Brazil in its theatrical vivid fabric. The hot orange of ISTANBUL can be worn alone or mixed with the raspberry colours of JAIPUR inspired by the pink architecture of the City. The signature heidi klein collection ABACO BEACH is a youthful interpretation of the nautical trend with its new shaped boy pant and sporty nautical eyelets with white rope. For a modern sophisticated look turn to SETE with its horizontal stripes and gold accessories. Clever new shapes appear across the Swim Resort collections; the cross back padded BELIZE one piece is super flattering, as are the cheeky chic French boy pants of ABACO BEACH. Cover-ups feature a new jumpsuit in the gorgeous JUMBY BAY and the gorgeous handkerchief dresses in RIO.
Your collection makes us all think of going on holiday. What is your favourite place to go on holiday?
Italy is my favourite country to visit and I love Portofino. I also love Ibiza and St Tropez.
If you were giving advice to a friend, what would you say are the essentials to pack when going on a beach holiday?
A few mix and match bikinis, a couple of lightweight cover ups, and a big hat and fabulous pair of glasses.
5) What can we expect next from heidi klein swimwear?
Moving forward heidi klein will be available in more countries worldwide, especially in department stores in New York. Also, we will be venturing into men’s and children’s wear.
It's been a pleasure to feature heidi klein swim and beachwear here. The pieces are beautiful and have such a carefree look to them. The collection definitely makes me think of going on holiday as we go into the spring and summer months. Here's to a great summer for us all!