Tuesday, July 22, 2014

Spotlight: Just For EJF - Save the Sea Campaign


Today I'd like to share some information about a worthy cause


JUST FOR EJF collaborates with Emma Cook, 
Serge DeNimes and Patternity to Save the Sea
 


EJF has launched a new collection of designer t-shirts as part of their ethical and sustainable ‘Just For’ fashion brand and in support of their Save the Sea campaign. Designers Emma Cook, Patternity and Serge DeNimes have each donated a bespoke ocean-inspired design to raise funds and awareness of the importance of preserving our oceans.

James Brown, George Craig, Caroline Ford, Izzy Lawrence, Ben Lloyd-Hughes, Zara Martin, Max Rogers, Diana Vickers and Kimberly Wyatt have all shown their support for the conservation of our planet’s oceans by being photographed in the designs.

Emma Cook stays true to her brand aesthetic, through a photo-realistic depiction of the sea bed inspired by the beauty of the ocean and its marine life. Design duo Patternity has translated data about the depletion of sea grass, to portray the devastating effects that bottom trawling has on marine habitats and wildlife. Serge DeNimes’ ‘Drop in the Ocean’ design lends itself to one of this season’s key trends, communicating the importance of the campaign through a bold slogan.

The ocean-inspired ‘Just For’ t-shirt collection supports EJF’s award-winning Save the Sea campaign. 100% of funds raised will go directly towards EJF’s work protecting ocean ecosystems and threatened species including sharks, turtles, rays and dolphins, and promoting the need for transparency and traceability in seafood supply chains.

We sell our ethical and sustainable ‘Just For’ fashion products online at www.just-for.co.uk and in Just For pop-up shops in London’s premier fashion districts.

30 t-shirts, 26 designers, 92 models, £300,000 raised for EJF projects

The t-shirts also demonstrate the need and potential for sustainability within fashion production. The carbon footprint of an EJF t-shirt is estimated to be 90% less than a conventional, non-organic and non-environmentally friendly t-shirt from the high street. Our bespoke designer t-shirt collections are made to the highest quality in an organic, fair-trade, climate-neutral supply chain.

Emma Cook said:
"I'm proud to be supporting EJF's Save the Sea campaign with this design which is a snapshot of the precious ocean life that needs our urgent protection. EJF's work combating illegal pirate fishing not only helps protect vulnerable marine species like sharks but also the communities who are dependent on the oceans for food and livelihoods."

Serge DeNimes said:
"Serge DeNimes are really excited to be able to support EJF on their Save the Sea campaign, highlighting the importance of the preservation of our world’s oceans. We wanted the bold print and slogan ‘Drop in the Ocean’ to make a statement of how important it is to protect sealife.’’

Patternity said:
“Patternity is launching an exclusive data visualisation t-shirt as part of EJF’s Save the Sea campaign. Using pattern to translate data about the depletion of sea grass – the design highlights the devastating effects of bottom trawling on our ocean floors, marine wildlife and habitat. Patternity is committed to using pattern as a tool to help people better understand and feel connected to the world around them – driving positive social change.”

EJF Executive Director, Steve Trent, said:"EJF is excited to be working with three very different British designers, Emma Cook, Serge DeNimes and Patternity, to relay the importance of the world’s oceans through fashion. The ‘Just For’ t-shirt designs support EJF’s Save the Sea campaign mission to safeguard the marine environment, its biodiversity and the livelihoods dependent on it. Funds raised by the t-shirt collection will help our work towards the protection and effective conservation of marine ecosystems and the preservation of human rights.”

Priced at £30, the Save the Sea t-shirt collection
is on sale at www.just-for.co.uk

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